My script is divided into five sections, and each of them has particular questions. Some of the questions have an intro to the question, but not all of them because some are additional questions. Most of the further questions are marked with ‘-‘.

Hello everyone, and welcome back to MCP. My name is Beatrice, and today I’m joined by Laura Mason-Byers, a People Communication manager at Gymshark. 

Hello Laura, I’m glad to see you! Thank you for taking the time to meet me today. Could you introduce yourself more to our audience? 

Time at university 

I believe/ see that you went through many experiences, and time at Coventry university taught you something. What were your studies about?

Why did you choose these studies? 

Why at Coventry University?

In one of the interviews for Coventry University, you mentioned that general university experience prepared you for not just the career but for life. Could you tell us more about that?

-time management – it sounds like it was pretty challenging. How did you manage to do everything?

-inspiration – Who inspired you? 

-motivation – Some students sometimes lack the motivation to study. How did you have the motivation?

Career path 

Alright. Since you finished university, you’ve been working in PR and Communications for 16 years now. 

That’s a long time, so you probably have a lot of experience. Could you share more about your career path as you started working in Halfords as a PR Coordinator, later the communications manager in two different places, and now you work in Gymshark as people communication manager? 

In the middle of a pandemic, you started to work in GymShark in 2021, even though the fitness industry is showing a declining tendency. How did that happen?

-Through all these years, how PR industry has been changing? 

Job at the moment 

Moving forwards, I would like to talk more about the job you have at this moment. Working as a People Communications manager in this big company, could you describe what your workday looks like?

-Do you have a team? How big is it? 

– What is your experience of being a team leader? What is necessary to understand being a team leader? 

1.      What is the most important thing to do in your work? 

2.      What do you enjoy the most about your job?

3.      What brings the most significant challenges?

4.      What skills are needed in your profession? 

I believe that sometimes it might be challenging mentally while facing the challenges, especially working taking care of other employees. How do you deal with that? Maybe you have some secrets or rituals that you could share with us? 

All jobs overall 

Looking back at your all career path, what do you think has been your biggest success factor?

-What is the best decision you made in your career? 

Is there something you would do differently now? 

Future

Where do you see the industry going in the future? What will or will not change? 

For the end of this wonderful meeting, what advice would you give to a person/student starting their career in PR and Communications? 

Whit this incredible advice, we will finish our podcast. Thank you, Laura, for meeting with me today, and it was a pleasure. For the audience, I want to say thank you for listening. Dream big and have fun!