{"id":313,"date":"2021-10-14T15:23:05","date_gmt":"2021-10-14T14:23:05","guid":{"rendered":"https:\/\/wp.coventry.domains\/coil\/?p=313"},"modified":"2021-11-09T16:25:35","modified_gmt":"2021-11-09T16:25:35","slug":"global-communication-strategies-stakeholder-of-an-international-fashion-brand","status":"publish","type":"post","link":"https:\/\/wp.coventry.domains\/coil\/2021\/10\/14\/global-communication-strategies-stakeholder-of-an-international-fashion-brand\/","title":{"rendered":"Global Communication Strategies, Stakeholder of an International Fashion Brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Faculty of Arts and Humanities<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>School of Art and Design<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/wp.coventry.domains\/coil\/wp-content\/uploads\/sites\/982\/2021\/10\/image-1024x576.jpeg\" alt=\"\" class=\"wp-image-388\" srcset=\"https:\/\/wp.coventry.domains\/coil\/wp-content\/uploads\/sites\/982\/2021\/10\/image-1024x576.jpeg 1024w, https:\/\/wp.coventry.domains\/coil\/wp-content\/uploads\/sites\/982\/2021\/10\/image-300x169.jpeg 300w, https:\/\/wp.coventry.domains\/coil\/wp-content\/uploads\/sites\/982\/2021\/10\/image-768x432.jpeg 768w, https:\/\/wp.coventry.domains\/coil\/wp-content\/uploads\/sites\/982\/2021\/10\/image-1536x864.jpeg 1536w, https:\/\/wp.coventry.domains\/coil\/wp-content\/uploads\/sites\/982\/2021\/10\/image-676x380.jpeg 676w, https:\/\/wp.coventry.domains\/coil\/wp-content\/uploads\/sites\/982\/2021\/10\/image.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Image: Project winners<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Academic Year:<\/strong> 2020-21<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Project Leaders: <\/strong>France Leonard, Simone Gadagah<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Partner University(s)\/Organisation(s):&nbsp;<\/strong>KingPing (China)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Project Overview:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year we had the chance to collaborate with a Chinese Fashion brand on a COIL project which gave the International Fashion Business students the opportunity to work on an industry live brief and produce a global communication strategy where they had to rethink\/adapt the brand\u2019s marketing and online presence to a new market. This was a great opportunity for them to receive insights and industry feedback, gain international work experience, apply their skills in a post-covid context, boost their confidence and add to their portfolio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on the work produced, a selection of students has received the amazing opportunity to intern for the brand and see their ideas come to life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Online Tools Used:<\/strong> Zoom, Open Aula<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:23px\"><strong>Things to Remember<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A COIL Project can also run with an institution other than university such as company or private business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faculty of Arts and Humanities School of Art and Design Academic Year: 2020-21 Project Leaders: France Leonard, Simone Gadagah Partner University(s)\/Organisation(s):&nbsp;KingPing (China) Project Overview: This year we had the chance to collaborate with a Chinese Fashion brand on a COIL project which gave the International Fashion Business students the opportunity to work on an industry [&hellip;]<\/p>\n","protected":false},"author":1375,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-313","post","type-post","status-publish","format-standard","hentry","category-art-and-design","post-preview"],"_links":{"self":[{"href":"https:\/\/wp.coventry.domains\/coil\/wp-json\/wp\/v2\/posts\/313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.coventry.domains\/coil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.coventry.domains\/coil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.coventry.domains\/coil\/wp-json\/wp\/v2\/users\/1375"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.coventry.domains\/coil\/wp-json\/wp\/v2\/comments?post=313"}],"version-history":[{"count":8,"href":"https:\/\/wp.coventry.domains\/coil\/wp-json\/wp\/v2\/posts\/313\/revisions"}],"predecessor-version":[{"id":513,"href":"https:\/\/wp.coventry.domains\/coil\/wp-json\/wp\/v2\/posts\/313\/revisions\/513"}],"wp:attachment":[{"href":"https:\/\/wp.coventry.domains\/coil\/wp-json\/wp\/v2\/media?parent=313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.coventry.domains\/coil\/wp-json\/wp\/v2\/categories?post=313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.coventry.domains\/coil\/wp-json\/wp\/v2\/tags?post=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}