My University Experience, Practice, Works and Portfolios

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My Parts of the Capitalism Essay

As society is surrounded by capitalism from companies to the government, we don’t tend to think about the effect that it has caused to other communities and our own. Due to people being so used to this system built around capitalism there are companies, cities and people that benefit hugely from the exploitation and wealth that capitalism brings into the major ‘first world’ countries. These countries that are built on fast fashion industries and other production industries that demonstrate that capitalism is very much in our everyday existence. Due to this ‘Capitalism is certainly based on self-interest’ (Butler, pg13, 2018) and this is something that we have tried to capture within each of the photos that demonstrate that these everyday items and places that are so different to one another but are connected heavily to the idea of capitalist ideologies but are not acknowledged on a surface level within our lives. Within these photos we capture companies, places and brands that have profited or been affected due to capitalism; some participating in the chain of fast fashion, of people being exploited so these companies can gain billions, to others that have used the situation of the pandemic in which they profited of the situation or others suffering.

References:

Butler, E. (2018). Capitalism. The Institute of Economic Affairs. https://iea.org.uk/wp-content/uploads/2018/07/Butler-Capitalism-Interactive.pdf

The Overall Essay:

Capitalism – Google Docs

The Group Ideas For the Photos:

Capitalism is acknowledged only on a surface level. 

  1. Apple products – Vera
  2. Apple store 
  3. City center – Freya 
  4. Starbucks – Beatrice 
  5. Primark – Freya
  6. Church – Freya
  7. Cigarettes – Beatrice 
  8. Vapes – Vera
  9. University – Freya
  10. Library computers 
  11. Taxes 
  12. British royal family 
  13. Fancy cars 
  14. Fancy houses – Vera
  15. Famous people ( actors, celebrities) – Beatrice 
  16. Luxurious brands/shoes/ clothes/ watches – Vera
  17. Vaccines – Beatrice 
  18. Tech-based virtual communication ( Zoom, Teams) 
  19. Amazon 
  20. Social media – Beatrice 
  21. Cryptocurrency 
  22. Food – Vera
  23. Gaming 

My Reflection on the Group Capitalism Project

Individual reflection - 500 words on your group process/choices, rationale/context, and how your photos fit into the overarching narrative/theme and the individual contribution you made to support the group project outcomes.

A PDF Version: 280mapa reflection.pdf

The Reflection:

Within this project we had come up with a range of ideas that we could do for this project and investigated what would both challenge us and show off a unique outlook of what the essay will entail. So, with the artist statement we chose ‘Capitalism is acknowledged but only at a surface level’ and we chose this topic as its such a large subject that can be difficult to portray to those who don’t think about capitalism within their everyday lives. This allowed us to look at places and things around the city that would be connected to capitalism and take picture of the everyday shops, places and industries that work within this capitalist system.

As people are aware of capitalism but not how vast and impactful, we wanted to make our images to demonstrate places that normal people go to but have a caption that demonstrates how each of these play into roles of a capitalist society. I think we managed to communicate our ideas with one another and work towards this goal, we could have worked better when it came down to time management however due to the short amount of time we had as a group I think that we managed to communicate each how we would portray each step with one another efficiently.

Our group started off being unsure how we would tackle this project, however once we had come up with this theme, we communicated who in our team would portray which elements of the theme. The elements that I would portray would be industries and places that include the theme. This would link as they are all tied to Capitalism within our everyday lives. With the five photos I took I managed to capture environments and landscapes of parts of the city that have been built around capitalism and I connected them all together through the use of the caption which explains how these building have either used capitalism within their company or gained profit from it. Along with this we split the artist statement essay into five so we would each have to write about it and put out a reference which was an effective idea in working with each other by continue an essay from one person to the next. Despite some moments where we didn’t communicate enough, I believe we manged to show off a successful photo essay. However, if we were to do this again, I think we could narrow the theme down further and maybe make more of a story narrative or creative native with the images. The main improvement that I would make when doing this project would be to try and make the overall images link more as without the captions to link them, they would not have a clear enough link.

 The overall photo essay was a completely different style of essay to what I’ve done before, and even though they’re aspects that could be improved, I think that we managed to create some successful images for the essay.

Capitalism is Acknowledged Only on a Surface Level Group Essay

Nowadays, we live in a world full of capitalism.  Suppose we search for a definition of capitalism. In that case, we will find that capitalism is a form of economics in which individuals or corporations hold the means of production and distribution—profits fund operations, which a state government does not regulate. Individuals, small enterprises, organizations, and corporations make their own judgments about prices, production, and distribution of goods, resulting in an automated market in theory. (White, n.d.) If we stop to think about this statement, we would think that it’s crazy if the world would be running in this way, where each person could decide the price for things. However, our group statement declares that “Capitalism is acknowledged but only at a surface level.” why? Because capitalism exists, and it’s becoming more extensive than ever! The small things are full of capitalism, but the world is so used to it that they don’t even notice anymore. We consider capitalism a topic that needs to be spoken about. For that reason, each of us started searching about different ways of capitalism that may exist around us, and we found very interesting themes that should be spoken about. 

Talking about capitalism, we could say that there are three main categories: capitalists who profit from the work of others, exploiters whose activities bring profit, and the excluded who are not included in the equation. However, these categories do not have strict boundaries, and some people might take a couple of roles simultaneously. The way capitalism affects a person’s life depends on if he is a worker or a boss. As the base of capitalism is profit and consumption, the more profit the company gains, the wealthier the owner becomes. Money makes money (Crimethinc, 2011). However, capitalism brings some problems and critiques. One of them is that capitalist bosses do not always intend to share their wealth with others, such as their employees. It becomes more important to be wealthy themselves than to give a possibility for others to earn an appropriate amount of money. That leads to the issue that some people earn very little money and work in unhealthy conditions even though the companies make a considerable profit. The reality is that these bosses have the power over that because the more capital they control, the more power they gain. Nevertheless, even though many people are aware of capitalism and how it works, not everyone acknowledges that. 

As society is surrounded by capitalism from companies to the government, we don’t tend to think about the effect that it has caused to other communities and our own. Due to people being so used to this system built around capitalism there are companies, cities and people that benefit hugely from the exploitation and wealth that capitalism brings into the major ‘first world’ countries. These countries that are built on fast fashion industries and other production industries that demonstrate that capitalism is very much in our everyday existence. Due to this ‘Capitalism is certainly based on self-interest’ (Butler, pg13, 2018) and this is something that we have tried to capture within each of the photos that demonstrate that these everyday items and places that are so different to one another but are connected heavily to the idea of capitalist ideologies but are not acknowledged on a surface level within our lives. Within these photos we capture companies, places and brands that have profited or been affected due to capitalism; some participating in the chain of fast fashion, of people being exploited so these companies can gain billions, to others that have used the situation of the pandemic in which they profited of the situation or others suffering.

Although capitalism has some pros such as individual performance being valued and a higher quality in products marketed to consumers, the cons heavily outweigh the pros as only a small percentage of the population actually benefit greatly from the capitalistic systems in place. Cons range from mass exploitation and homelessness to wealth gaps and individuals not getting equal opportunities in life based upon their wealth.

 To sum up, our visual essay and artistic statement have proved that ‘capitalism is acknowledged, but only on the surface level.’ In other words, we recognize that capitalism operates in our daily lives, i.e., the cost of living rises while salaries remain unchanged, but we simply accept it and live with it. This could be due to the fact that we have no option but to live by it because we as citizens lack the power or influence to change it, or it could simply be due to the fact that it has become so normalized that we don’t care enough to do anything about it. As previously stated, capitalism pervades society, from companies to government, and we rarely consider the impact it has had on other communities and our own. This means we don’t consider the profit margins of huge corporations like Amazon, where we purchase, in comparison to how the workers who generate those large profits are exploited. This can also be known as ‘amazon capitalism’. In simpler terms, ‘All corporations share one fundamental goal, to maximize profits.’  (Alimahomed-Wilson & Reese, 2020).  Moreover,  Our Photo Essay explores various aspects of capitalism that are acknowledged but only at a surface level, with some being more evident than others, such as luxury goods like Burberry products vs the less obvious, such as educational institutions, going into debt for university paying fees such as tuition and SFE.  

Bibliography/References:  

Alimahomed-Wilson, J., & Reese, E. (2020). The Cost of Free Shipping.

https://environmental-conscience.com/capitalism-pros-cons/

Butler, E. (2018). Capitalism. The Institute of Economic Affairs. https://iea.org.uk/wp-content/uploads/2018/07/Butler-Capitalism-Interactive.pdf 

Crimethinc. (2011). Work : Capitalism. Economics. Resistance. Crimethinc. Workers’ Collective.

White, M. G. (n.d.). Examples of Capitalism. Retrieved from Your Dictionary : https://examples.yourdictionary.com/examples-of-capitalism.html

Picture Essay

Capitalism is acknowledged only on a surface level

Our Photo Essay:

Photo essay – Google Slides

The Photo Essay: All The photos and Captions (and credits):

(Credit To: Freya Glenton – IMG_20220323_151130.jpg)

New city center, at what cost? With citizens paying out for the large expense. 

(Credit To: Freya Glenton – IMG_20220323_154049.jpg)

Young people going into debt for education and housing.

(Credit to: Freya Glenton – IMG_20220325_114224.jpg)

Church of England receives around £400m from their religious congregation.

(Credit To: Freya Glenton – IMG_20220323_151216.jpg)

Companies, such as Primark, make Billions through their consumers and underpaying factory workers. Underpaid workers as dying due to these fast fashion industries.

(Credit To: Freya Glenton – IMG_20220323_151658.jpg)

£11 for 1 skirt within shops like Primark that are part of the fast fashion industry that exploit garment factors that earn no more than £80 a month.

(Credit To: Beatrice – beatrices 280 1.jpg)

Users pay by their time

(Credit To: Beatrice – beatrice 2.jpg)

Fans make them wealthy

(Credit To: Beatrice – beatrice 5.jpg)

While coffee in Ethiopia costs 0.2£, Starbucks charges 3.5£.

(Credit To: Beatrice – beatrice 4.jpg)

The tobacco industry is enormously profitable, however, what is the actual cost?

(Credit To: Beatrice – beatrice 3.jpg)

Some people suffered, others made a lot money.

(Credit to Ade – Ade 1.jpg)

The disposable vape industry has exploded as of recent with companies making millions but the cost seems to be increased pollution, health issues  and more children with nicotine addictions

(Credit to Ade – ade 5.jpg)

This picture represent how industries hoard products that many people need in their lives, despite the products not being in use. You can see this in the food industry where food is thrown away or here where the laptops are kept exclusively for university students

(Credit to Ade – ade 3.jpg)

Apple is a prime example of pricing based on status rather than material value. This is a standard in consumerism but when companies present their products as a status symbol it allows them to charge exorbitantly for their products

(Credit to Ade – ade 2.jpg)

The luxury car industry is exploitative of their workers. The prices for these cars are exorbitant compared to the labour and what these labourers earn. Many of these cars are valuable because of the status they show the owner has rather material value.

(Credit to Ade – ade 4.jpg)

Luxury brands extremely exorbitant in nature when it comes to pricing. The fashion industry is exploitative, making use of cheap labour then charging hundreds or  thousands for the products made for fractions of that amount

(Credit to: Vera – vera 1.jpg)

They “say” something; the advertisement says another thing.
Your bad habits feed their pockets.

(Credit to: Vera – vera 2.jpg)

“They see discounts and donating as a way to devalue their brand.”

(Credit to: Vera – vera 3.jpg)

“What matters most is the comfort of the community”
But, how much does it cost your comfort?

(Credit to Vera – vera 4.jpg)

This application is more suitable for Apple’s Dispositive

*Manipulated campaigns that limit people’s choice

(Credit To: Vera – Vera 5.jpg)

“Vape is better for your health, and it’s allowed to smoke in many places!” To don’t stop the movement of capital, everything is allowed

(Credit To: Zainab – Zay 4.jpg)

Increase in NI tax to cover nhs, health and social care.

But, what improvements have actually been made?

(Credit To: Zainab – Zay 3.jpg)

‘There is more emphasis to own expensive items i.e, luxury watches or perfume than the quality of environment we live in.’

(Credit To: Zainab – Zay 2.jpg)

Increase in cost of living i.e petrol prices, but wages have remained the same.

(Credit To: Zainab – Zay 1.jpg)

The exploitation of individuals who operate Amazon’s global infrastructure is what maintains it together.

(Credit To: Zainab – Zay 5.jpg)

The Royal family is an economic powerhouse, yet they don’t actually have political influence.

Our Team/Group:

Freya Glenton (Me)

Beatrice Bergaudaite

Contact her here:

Ademide Liam Banjoko

Contact Them Here:

Vera Lucia Agostinho Nascimento Moniz

Contact her here:

Zainab Adisa

Contact her here:

Mediating Nations

Global Citizen

1990:

  • No internet;
  • No mobile phones;
  • No portable computers.
  • They have access to different cultures.
  • Being up-to-date with news.
  • Print Maps
  • Traveller – one of the only way to subject themselves to different cultures.

2000:

  • No social media;
  • Access to the internet;
  • Exchanges of music;
  • MTV;
  • Big cell phones.
  • TV gave them a range of cultural options.
  • Mp3
  • More up-to-date news.
  • Transportation infrastructure.
  • iPod – 2001

2020:

  • More access to the internet;
  • Youtube
  • Social Media’s
  • Connections worldwide.
  • More advanced technology.
  • Smartphone Capabilities
  • Social Media – echo chambers.
  • GPS, maps (digitalised).
  • Steaming.
  • Global gaming communities.
  • The global citizen is younger.
  • Faster Traveling, communication.
  • Virtual capabilities and money.
  • Online shopping.
  • The Pandemic.

Film-making

2001mapa crossover with 2010mapa - technologies and film. 

Cinema Revolutions

What is cinema?
  • it is a business
  • an art
  • an escape
  • a mirror
  • a product
  • a technology
  • a vehicle
  • a window
  • a pretext
  • a hammer (Bertov – shapes reality).
The arrival of a train at la ciotat – Film
https://www.youtube.com/watch?v=1dgLEDdFddk
Directed by the Lumière, brothers 1896

They took their films to audiences all around the world and brought the entire world to each audience. They were inventors, they left conema when they thought it would not make money.

Cinema of attraction:

Gunning 1990.

Early Cinema was not literary but spectacular – more in common with fairgrounds than the theatre.

Sandow (1894)

It was about showing off, performings.

The four troublesome heads (1898)

Kinetoscope – Edison

The idea that this is a domestic thing, in which we can watch films indivually but it did not take off.

Kinet0=movement

Scope= look into/examine

Cinematograph

Did not require electricity

Cinema= movement

graph= write/record

The boxing cats (1894)

The Invention of cinema:

is the ‘idea of technology’ the same now as in 1895 (Punt,2000)

  • Commercial imperatives
  • cultural tourism
  • user agency

Silent Hollywood:

Standardised Techniques and forms emerged:

  • Continuity Editing
  • Parallel editing – cutting between two locations but it makes sense for the story.
  • Close-, Mid-, Long- shots
  • Movie stars – eg charlie chaplin

Steamboat Bill Jr (1928)

Its hedigmonic.

Mgm, universal and were known for genres such as universal was known for horror. – Invisible style. – cinema as an escape.

Standardisation = assembly production = big business

the invisible style wasnt the only way

Un Chien Andalou (1929)

Man with a Movie Camera (1929)

Hollywood even through was dominant WASN’T the only style of cinema!

The Arrival of a Train (1934)

Remaking – creating within 3D however the concept of 3D didnt take of til around the 1950s

Digital Cinema: Evolution or Revolution?

Ganz & khatib 2006

Celluloid

One viewfinder, one eye on the image.

Time delay between shooting and viewing.

Primacy of cinematographer and camera operator

Digital

Infinitely reproducible on screens

No delay between shooting and watching

primacy of postproduction

a screen on camera- the difference between the too were very separate compared today’s camera.

A video assist changes how films are made – be able to watch it immediately – Jerry Lewis. This has implications on how cinema was made.

The physical limitations of the medium, which defined many of the practices of traditional cinema, have become more or less irrelevant.

Ganz and Khatib ; 24

MCM set of THE NEXT VOICE YOU HEAR (1950) – props, director, etc around 50 people

Ten (2002) – two people in a car using a dash board on the car.

“In the digital film the immediacy of the image becomes the aesthetic” (Ganz & Khatib: 28)

Look of reality – through shots of a film.

Laura Dern – Inland Empire(2006) – show on digital – reality compared to Blue velvet which she is looks like a movie star due to how it is shot.

Greater Convergence – does the difference matter?

35mm Celluloid – Detective Pikachu (2019)

Digital – The Irishman (2019)

audience typically can’t tell the difference.

All the tools necessary for a complete industrial film practice are arriving in places that did not have the infrastructure to support an indigenous cinema. The technology not only has the potential to revive the ossified Hollywood cinema, but also to enable storytelling from different cultures and from people who were previously unheard. The technology is therefore transforming relationships of power between different cinemas: it is not only the west that is the bearer of the gaze

(Ganz and Khatib: 34)

Nollywood – Worlds most prolific film Industry.

Iran: new ways to evade censorship – often shot in a car.

Jafar – Got banned from making film within Iraq but he still continued to make films. – well regarded internationally – got screened in france.

New Digital Cinema

Isuma– production company making films embedded in Inuit culture and society- A digital film culture specific to the company.

Atanarjuat (2001) – could only be made by the people within the community

Aesthetics determined by location – frozen camera, low sun, igloo shots etc- creates a new film language.

Is digital technology an advantage or obstacle for political filmmakers?

more documentaries than ever… but digital programming is determined by algorithms and profit.

Do algorithms, filters, and customization make digital media ultimately insular?

Accessible and adaptable technology means filmmakers can escape meddling.

Crises are captured in real time with greater ease than ever.

Xianchang – style in china – an aesthetic of immediacy and reality. observation and communication of lived experiences – even as it contrasts the state.

Forsama

digital camera is ‘always on’.

Constant remix and adaption – Not just ‘telling stories’ – but showing off, jokes, memes, shared experiences, displaying the common and the unusual. Eg. Tiktok, Instagram, etc. ‘This is a cinema that displays its visibility, willing to rupture a self-enclosed fictional world for a chance to solicit the attraction of the spectator’ (gunning 1986: 64)

Avantgard. the creators and the artists that experiment and doing thing that haven’t been done before.

Cinema of attraction:

Point of view in cinema-

How it feels to be run over (1900)

Film (1965) – Rene Magritte,Not to be Reproduced (1937) – person trying to avoid the camera.

Tiktok’s POV videos.

The Looks of Film

From Mulvey to Willeman

Notes from lecture:

Luara Mulvey : Visual Pleasure and narrative cinema (1975). According to Mulvey’s argument, cinema operates as an embodiment of the experience for the spectator as male subject of the mirror stage and the perpetuation of phallocentric

The male spectator as male subject thus identify with the active male protagonist

women are threatening to men and need to be put in there place and symbolically or literally get married or die – Mulvey

Cinema does not reflect reality but an ideological view of it.

3 looks that happen at the exact same time: camera (2nd), the character (3rd) and the spectator.(1st) – very different- the typology of looks in film. Using phscoanalyical approaches of how we view reality – the psyche ( according to sigman froude and jack laican) – the imaginary.

Lacanian systems as the symbolic order and the phallic function into a psychoanalytic approach to to the cinema – learns the power of men.

‘the phallus is the signifier of this desire brought forward through language where

Hollywood as an institution – in order to fill the gap created by this desire – signified by the phallus in order to draw the attention and recognition from the other.

other = women

Mulvey states – Muscular men on screen are designed for male desire eg Chris Evens in passenger- male power- male leading characters are surrounding the male phallocentric are made for men.

Mulvey – ego ideals are provided for male spectator on screen (representing the mirror) via a male hero – men wanting to see other men as their ideas

the protagonist is situated as the ego ideal

the men have to be the center of attention for any female character e.g James Bond – desirable for women and men – through how he looks and holds himself.

phallocentric symbols in James Bond such as cars, gadgets, guns, etc

The imaginary the symbolic and the real.

The imaginary situates the screen image as that which is internalised as an ideal within the spectator – constructed image representing desire. – we start to create in our head, when we can run through sernarios and create a version of yourself in your head.

The symbolic, in this case, are the various representation and codes that structure film apparatus. – when mother starts saying no, teach children shame. Lacan (2-5/6) points out that this time is the most traumatic time due to us not being aware.

The real may be considered as the very internal unconscious of the subject/spectator as she/he interacts with the imaginary and the symbolic. – eg a baby.

what happens when theres an absent of a mother or father or both?

Mulveys looks connecting with these structures:

the 1st look = the real

2nd look = the symbolic

3rd look = the imaginary

Cinema is structured similar to our minds. We don’t see the difference between these in our everyday life. Only time we are aware of this is when one part of this isn’t working correctly.

Everything you see on screen such as lighting and such is symbolic.

= Male Gaze

Is there a 4th look? Can we break down these looks when looking into film?

Carrie (1976) – Opening scene

socially its taboo – women having period – turning women into ‘monsters’.

camera (symbolic) starts high and slowly moves in. – active women without sexualising them. and moves into focusing on Carrie – mid shot. immediately off guard.

it gives you the male gaze- vouyristic camera drifting through the womens changing room – going into a slow motion of this male fantasy of women walking around naked – camera moving in – mist – no realtion to reality – audio cue into carries shower scene. – soft feminine music

phellious is above her – shower – cutting the women into pieces eg shots of her chest, legs, etc – unrealistic – cut her into pieces again – meant to be unrealistic but postions the audience as the male spectator.

drops soap – music goes – no longer in slow motion – can hear the shower – goes to her reaction of her period.

mist is gone cuts to women in changing room, no long gliding the camera literally walks behind her, women being aggressive and unsupportive rarely seen in film. who are you within this scene? This protagonist is aware, its manipulation,

confronts the audience. different for different people, deliberately provotes you, makes you uncomfortable.

THE 4TH look – discomfort, that feeling when watching this film. pulled the rug from under you, it tricks you. characters look at you… demands you engage and interact with it. makes you reflect on your position as an audience. (willemen)

The most watched form of film, pornography, but nobody watches it. although it uses IMR. nobody looks at it or analysis it due to the 4th look – it requires the forth look for it to be effective. For you to get visual pleasure out of it, porn completely relies on this. Due to shame.

makes the audience to need to engage. dependant on the audience. When the 4th look happens the first look is highly important. its not about breaking the 4th wall.

SELF AWARENESS!

Podcast Guest Speakers Report

The 4 Guest Reports that are written for MCPodcast (for the assignment):

Overall Report:
This is all 4 500word reports as an overall report of 2000words report. 

PDF Version:

Guest Report for Our Podcast.pdf

Guest Report for Our Podcast:

Introduction:

Within this report we delve into four of the MCP’s guest and what I have learnt about each of their industries and my own experience in learning about creating and producing this podcast. This report will reflect on the professional experiences of each of these guests as well as my own goals and ambitions throughout this. This Report also will go over aspects that I did for the production of this and how each of these guests impacted me as well as how I think knowing about the advice that these guests could help someone when preparing to go into the industry.

Fahima Mohamed

Fahima Mohamed is a TV host and has her own live shows and actively works as a mental health advocate and life coach whilst doing her (MA)Master’s degree. She also had several interviews at the BBC and talks about women and Muslim experiences.

I had the pleasure of being the main producer of her podcast and learning a lot about both the radio production industry and the tv industry. Within this interview she highlights the importance of creating content that she is passionate about, and I think this is such an important message especially when it comes to the production industry, this is an industry that I am interested in exploring and developing my knowledge on.

Whilst I was doing the production of this, I learnt that through her experiences, and challenges she has used these to enhance her career and using her BA in Business Management, her range of networking skills and her ability to adapt under pressure she has managed to get this vast and big career in British Muslim TV, Live shows, and appearances on BBC radio.

Although I personally am unsure what type of career I would like to go into in the future learning about her experience within the field of TV and how she has sometimes had to make quick and bold decisions to move the production along and I found this aspect I could relate too as this is a task I had to face when in my production role.

As Mohamed hosts and presents shows I gained an understanding of situations that often go on within the environment of the production industry. Mohamed talks about how situations such as a guest cancelling would be sorted and how she uses her vast network to help find a new quest quickly to replace them and to prepare them. This was important as I found that quick solutions were vital for the production industry, and I found that whilst creating the podcast situations can take place and things do go wrong. When this occurred during the actual interview the presenters discussed with the guest the situation and she understood, and we came up with a solution to fix the issues that had occurred.

During the interview she talked a lot about how she takes advantage of social media and networking as part of her job, and it brings her opportunities and chances to work with a range of different people. This is great advice for people, like me, going into the media industry and building a social media presence could allow me further opportunities when trying to go in the industry in my future career.

She kept mentioning the importance of experience and taking it step by step when it comes to going into the industry and that it is important to try and take that leap at the opportunities you are passionate about. When listening to her advice she mentions that when you go into being of your career you there are going to be struggles and when you start your career you will have to take on challenges. So, when going to investigate this part of the industry of media I would look at building these experiences and networks, which are definitely aspects that I personally have to build on and improve as I continue on throughout my time learning about the industry.

Fausta Dambrauskaite

In this interview we met our guest Fausta Dambrauskaite who is a self-taught photographer talked to us about how they are working towards their degree in Phycology whilst using their photography skills to work as a professional photographer and editor at events and weddings and their work has even appeared in some local papers. Even though photography is not their main career they still have many opportunities within the photography field.

Dambrauskaite started off capturing the beauty of nature and developing the skills that were needed to go into the field of photography. This interview was really fascinating in the fact that Dambrauskaite acknowledges that people have to start somewhere to develop your skills and that it takes a lot of practice and dedication to start getting into the field. I found this aspect of the interview to be really impactful as I don’t think that a lot of people acknowledge the challenges or the struggle of getting into a particular part of an industry.

Within this interview they talk about how photography is a vast industry with a range of styles such as portrait photography to nature photography and how different photographers capture images in their own way as well as how they go about editing their images, which can take hours to create and finalize depending on how big of a project the artist is creating. This is part of the interview I thought hit some really interesting points as I have done a lot of photography outside of the industry both in an educational setting and outside of my education and I think capturing photos and moments would absolutely vary depending on the artist and what they are going for.

When it came down to the production of this podcast I was heavily involved, along with my teammates Kristof Poloskei and Yujin Lee, within creating this episode and this led to us learning some really valuable skills alongside learning about the photography industry. This includes working with other crew members to make sure the camera was at the right angle and that the sound was at the right levels.

I found it interesting that they highlight the importance of how much goes on behind the scenes of doing photography. Which in our case we could heavily relate too as there is so much that went into this project and as I have done some of my education with photography and it was something I had found myself passionate about, I found it fascinating to hear other people’s perspectives that have actually worked in the field and have experienced a lot of the struggles and the positives that come with working within the industry. I learned a lot about how it is necessary to have a contract between the photographer and the client so that both parties are fully aware of what they should expect and need out of one another throughout the shoot/after the shoot. So, within a range of different media fields I learnt that contracts are a necessity when it came down to working with guests, clients or other individuals.

Dambrauskaite talks about many important aspects that I thought stood out as both impactful to me but to others that are striving to be within the industry, and not just the photography industry, which would be to practice and build our confidence within your skills. This is an area that I would always have to be improving on and dedicating time to so that my skills get ore defined using different equipment, techniques, software’s and just generally my skills in general.

Daniel Ball

Daniel Ball was a different interview than what we had done previously as they are a Media and Production BA student at Coventry University on their way to graduating. Daniel is pursuing going into the field of being a director or producer assistant.

Throughout this interview Daniel Ball talks about their current projects and how they are creating a series of 3 videos to represent queer experiences through a fantasy lens as their final project at university. They talked about how their hobbies such as playing DnD has contributed towards their skills on the course and how they believe that having consent (positive) representation for minorities like the lgbt+ community is a vital need in media. Along with this Daniel has talked about gaining experiences with his course and how vital teamwork can be to create these projects. They have helped build sets for a classmate’s game show and create an audio drama whilst doing their own project of recording a narrative audio with poetry and filming. They are also using their skills that they have learnt and developed to make these projects happen such as they are certified on Adobe Premiere Pro which would defiantly help when it came down to editing their projects.

Daniel was one of the interviewers that I could honestly identify with as they make talk about parts of production, they are passionate about, but they also demonstrate their struggles and using their own experiences as a way to want to represent communities that are vastly underrepresented. I, myself, have wanted been passionate about creating projects to represent for the queer communities for similar reasons. A lot of these reasons being similar to theirs of wanting more of a vast representation of lgbt+ experiences as well as for our younger generation, as I think that if I had more queer and transgender representation growing up, I think it would feel slightly less isolating and if queer and other minority kids could feel more represented it could do a lot of good for those communities.

During the interview I was an assistant producer working alongside several producers (mainly Kristof Poloskei, Yujin Lee and Charlotte Grauby). I made sure that everything went smoothly and overlooked the production process and helped out where I could. So, when talking to our guest I found that their experience was probably the most relatable to me out of all the guests due to the fact that they are doing a similar field to what I am, is a similar age to me and has some similar type of experiences.

One of the aspects that I could really identify with was the fact that they touched on mental health and how it can affect your experiences. They mention how moral support is important when creating and that when ‘you get to that low point, and you don’t find joy in creating take a step back’ which is good advice so that when you get back into creating you can ‘engage in opportunities that you would want to do’. One of the main aspects of the interview that I think helped me would be the fact that they talk so openly about the fact that there can be a struggle within the career field but what a lot of people are after is for you to be yourself.

Within this I learned a lot about how creating these projects are done, both through the interviewing and looking through their network to see some of the behind the scenes of their projects. During this interview they stated that they need to work more on growing their network and I think that is a aspect that I definitely need to work on as well due to the fact that I do not really take advantage of social media and use it in a way that would be affective to be building my networks.

Dale Moon

Dale Moon is a media and content manager for Birmingham City Football Club, he deals with a lot of the communications within the club. He works heavily with managing the social media, conducting interviews, and creating preview videos for the club.

Moon discussed how he went from originally playing football to going into his career in his BA in Broadcast Journalism to finding a job within the football field within the media industry. Due to his knowledge in football and his experiences he was able to gain a career in working in the foot ball industry as a PR and Advertising working with nationally.   

Listening to this interview I was fascinated by how much goes into the media industry for football. As I personally don’t have an interest in the world of football, I found it fascinating to see how much time and effort goes into the production of promoting, interviewing and creating the social media sides of football and as someone who is interested in the way that production takes place in different fields, I find it fascinating the different aspects that go into the football media field.

One of the aspects that Moon talked about that I found helpful would be the fact that he talked about the fact that university set the fundamentals and foundation of the career he does now, which as a university student is useful to hear when going into the media industry. He also talked a lot about growing networks and how it is a necessity for his job to create these connections and building networks for creating new content for the football industry, this involves being active on his social medias.

When recording this I was once again one of the people in charge of production, where I worked alongside a range of crewmembers, this was our last recording and we wanted to make this one the best that we possibly could. So, when we met with the guest, we made sure that we had both cameras at angles that showed off the guest professionally and Kristof in particular set up the cameras with the exceptional lighting behind them so that the entire podcast was shot professionally.

This interview was inspiring as Moon shows that he worked towards a particular career and even left what others would consider the better career to do the career he wanted to originally do. This is inspiring with the fact that you might not immediately get the career that you are after, and you could get experiences within a different career that could lead you to what you want to do with your career. This particular aspect struck me as something that would be useful to know when going into the media field, as there are potentially going to be careers that I could do that I like but not love that I could eventually go down another path within the industry once I had gained more experiences.

Conclusion

To conclude this report a lot of these guests that have come from completely separate fields, industries and experiences all have their own impactful messages and experiences when creating content and becoming a part of the media industry. The most common message and advice seemed to be within the aspects of build your networks, create content that you are passionate about and build your skills with practice. This experience within creating MCP has been unique and somewhat stressful but has given me a range of experiences that I can take within me into future projects.

Behind the Scenes Website

The Website for Behind the Scenes:

I made this website to explore in-depth all the elements that I took part in when it came to creating the Media Careers Podcast or MCP and this mainly goes into a full detail on how I handled each week. This is also goes into depth everything that I contributed from sometimes leading the production team to meeting with other crew teams such as the PR and Marketing team.

What this website involves:

This website involves a record of all the little things I did for the MCP and is an overall view and work portfolio of my contributions to the final outcome to the podcast.

Due to the Media Careers Podcast being such a big project that I decided to create a completely new website where I could show off all the behind the scenes work and everything that went into making this big project.

This website also has information about some of the behind the scenes of what other crew members (credited within these sections) have done that evolve around the production group or around the MCP final outcome. This includes social media posts, the promotion of the podcast, emails the guest liaisons have sent out to guests, external conversations between groups that were necessary for setting up the recordings and more.

On this website some of the content you will find:

  • Test recordings;
  • The filming/creation of the podcast;
  • Editing process
  • Meetings and works between me and other crew members;
  • In-depth week by week progressions;
  • Contact information of all the MCP crew;
  • Information about the podcast;
  • All about our guests, reports, reflections and contact information to do with the guests;
  • Links to the main MCP website;
  • and more.

Post-digital Nations: Systems and Networks Podcast

280mapa – Podcast for Cultural Geographies within Encanto

Podcast:

Post Digital Cultural Geography in Encanto Podcast.m4a

Podcast Script:

[Hello and Welcome to the Post Digital Nations: Systems and Networks Podcast. Here I discuss and analyse different theories and concepts within the world of media’s post digital era. Where I am your host Freya and today, we will be diving into the fascinating concept of cultural geographies and identities within the highly popularised and beloved animated Disney film: Encanto.]

To introduce Encanto we are shown a Columbian family that are magical and struggling to keep their household together, so this film takes the audience on an experience of how the family cope with change and their flaws to end up coming together. Disney does an unbelievably great job of representing the culture of Columbia in a way that shines a positive light on a country that is often stereotyped as violent and instead shows the country as what it is, which is a beautiful landscape. Disney demonstrates and represents this family in a colourful and bright way that gives the film this classic whimsy Disney aspect to it but within this still shows respectfulness in representing such a gorgeous and extensive culture.  

Cultural geography can be a highly important subject when it comes to very human experiences involving identity, culture and interactions that we experience as human beings due to the place that we are in and travel too.  Cultural geography is made up of space, place and landscapes. The theory consists of meanings within spaces to create places and therefore creates a range of different cultures which are composed of these everyday interactions and meanings within these specific places. This involves human geography, which is how people have a relationship with places and human interactions with the environment which can be comprised of health, community, identities, meanings and the idea that ‘place can be central to forms of struggle and resistance too’ (Cresswell 2014). 

So, when we as people take these concepts into account it can apply heavily to our lives and history. This can be applied to films and media texts as well, due to the fact that there are a range of different identities, cultures and places represented within media and Disney’s Encanto is one of these many media texts that demonstrate the advantage of cultural representation within the media industry.  

Encanto shows a representation of Columbian culture and based on how a range people’s identities are built around this vast culture within Columbia. So, if we look at Columbia as the place, and more specifically at the house in which the family live in ‘Casa Madrigal’ as this house that has almost become a member of the family despite it not being a living breathing person and within the film is held as a major part of family and this space is created with deep rooted meaning of family and importance.   

Looking at the main theorists behind cultural geography Cresswell defines place as ‘spaces that people have made meaningful or have attached to in some way’ which is one of the major aspects of the film Encanto as the Madrigal family has created deep meanings and traditions using their magical home and shows the idea that within Columbia’s culture, they tend to have a very strong attachment to their childhood home and this therefore has follows the cultural traditions set within a particular place.  

Other theorists such as Andrew Jones look at how identities and people can change when put into different and diverse cultures and spaces, Jones theorised that, ‘how things exist in space, how features of the social world change across spaces and the difference that places make to the nature of human existence.’ (Jones, 2012) which can be shown when you compare the family within Encanto with other famous families, especially from other Disney shows such as the film Brave’s family or Rivera family from Coco and both of these different diverse families both have a completely different dynamic and lifestyle to that of the Madrigal family which demonstrates that completely different places can have such a vast difference in identities due to their cultures and how these places and landscapes could affect one’s life experiences and interactions.  

Along, with this Andrew Jones when talking about Human Geography gave across the idea that landscapes and culture are concepts that ‘exist in a world outside of human meaning’ (Jones, 2012) which suggests that even through the landscape of this film played a huge role in creating and inspiring the film, this landscape can and does exist without human meaning.  

Encanto shows us, as an audience, a positive and beautiful representation of this culture, along with the identities that are within this place. They show how the different family members have different expectations, flaws and interactions with each other that make up what we see as each character’s experience within their environment and their family, and within this film they enhance this by making the place, the Casita, react and have some form of a personality around the family. The house is such a major part of the film and has rooms that represented each family members personality and identity.  

The Columbian culture and identities using clothing, food, the village community, decorations, actors/actresses involved within making up this film and demonstrating how these identities play a part into creating this loveable and entertaining film. These aspects link extremely to the concept of identity, culture and how our identity is affected by and made up by the place we are in. 

With the fact that Encanto became such a massive film within the past year it has made massive strides in showing a representation of the Columbian culture and creating these adored characters that people can watch and see more characters that look like them or have grown up in similar situations than them, such as: with a big family, generational trauma or even just having one character that personally can connect with a range of different audiences. The film gained high amount of traction with both its fantastic cast and remarkable soundtrack with “We don’t talk about Bruno” over taking Disney’s frozen as No. 1 on the Billboard Hot 100 and the fact that the film also got nominated for the Oscars in two categories. Which demonstrates that not only did Disney do a successful job at creating such a meaningful and grand film but they also successfully, in a positive way, a represented of culture as well as a range of identities that are often either highly unrepresented or often represented in a negative light.     

When we look at ‘cultural geographies, we argue, also link such ideas and imaginations with our changing material world’ (Atkinson, D, Jackson, P, Sibley, D & Washbourne, N. 2005) which means that a lot of what we do with our identity and with the culture we have been in could affect the place we are in today and how we view particular things within our everyday life interactions, such as: what media we consume, how we interact with those around us and most likely who we end up creating relationships with.  

So, does Encanto influence people’s views and ideologies towards the culture of Columbia in a positive way? This honestly is a step into creating more positive representation within media and especially within media that is very often consumed by such a mass audience. Which I believe makes Encanto a great film for both representing culture and for demonstrating the idea of both an audience and a family making so much meaning out of a place. This could also be linked to other themes such as digital geographies and media ecology as well due to the film demonstrating the idea of getting a positive message across to an audience and having mass amount of success due to the use of social media and contributing towards the ‘message is the medium’ (McLuhan, 1962).  

[So, to wrap up and conclude this podcast] Encanto has made great represented in the idea of space, landscape and place in unique ways and has enriched their audience with wonderful cultural landscapes and representations of a real Columbian culture experience, that is also rich with a beautiful setting and scenery. The film has captivated its audience through this rich and full storyline and culture. This created a brightly positive amount of representation of a range of identities and demonstrates many of these cultural geography concepts in a range of different ways, so I would recommend this for any audience that has yet to see this film as it is enriched with a fun cast of characters with Columbian voice actors and has an enjoyable plot for a range of different target audiences to appreciate. [Thank you so much for joining this and listening into this podcast.]

Referencing:

Atkinson, D., Jackson, P., Sibley, D., & Washbourne, N. (2005). Cultural Geography. I.B.Tauris & Co Ltd. http://uilis.unsyiah.ac.id/oer/files/original/f434530b3275ce7cffea6cb534ebb16f.pdf 

Caulfield, K. (2022). ‘Encanto’ Soundtrack Has Most Weeks at No. 1 in Nearly a Year on Billboard 200. Billboard. https://www.billboard.com/music/chart-beat/encanto-soundtrack-tops-billboard-200-most-weeks-year-1235036773/ 

Cresswell, T. (2014a). Defining Place in Place. ProQuest Ebook Central. https://files.coventry.aula.education/ce980315f83da93d9cb62306de166a61creswell___defining_place_in_place___an_introduction.pdf 

Jones, A. (2012). Human Geography: The Basics. ProQuest Ebook Central,. https://files.coventry.aula.education/b6a3641cd1074a3cd3ab9454ba8e80e1jones___introduction__human_geography___the_basics.pdf 

Mead, G. H. (1934). Mind, Self, and Society. The University of Chicago Press. http://tankona.free.fr/mead1934.pdf 

McLuhan, M. (1964). The Medium is the Message. Understanding Media: The Extensions of Man. https://web.mit.edu/allanmc/www/mcluhan.mediummessage.pdf  

Wahl, S., & Scholl, J. (2014). Culture and Identity. Kendall Hunt Publishing. https://he.kendallhunt.com/sites/default/files/uploadedFiles/Kendall_Hunt/Content/Higher_Education/Uploads/Wahl_Scholl_1e_Ch3.pdf 

Weigert, A. J. (1986). Society and Identity. Cambridge Core. https://www.cambridge.org/core/books/society-and-identity/20D814C45EA9979E97BB41635715FC9A 

Word Doc Version:

Cultural Geographies and Identities within Encanto (1).docx

PDF:

Cultural Geographies and Identities within Encanto.pdf

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