Faculty of Arts and Humanities
School of Art and Design
Academic Year: 2020-21
Project Leader: Emma Waight
Partner University(s)/Organisation(s): Raffles College of Higher Education (Singapore)
Project Overview:
The goal of this project was to draw on students’ global insight in order to predict future consumer and organizational trends in the age of COVID-19. Students were put into groups and given a topic, for example ‘food and dining’ or ‘health and fitness’ and asked to share their experiences on how daily life had changed in these areas, as well as collect secondary market data. They shared this data using Trello and worked collaboratively to identify cross-cultural trends across the UK, Singapore, and further afield. The project culminated in group presentations and the development of a single pamphlet that brought together the key trends and drivers identified by each group. As well as collaboration and inter-cultural awareness skills, students were able to develop their data collection and evaluation skills.
One of the CU students said of the project, “this was an amazing opportunity for us to expand our knowledge and contacts. I do believe we might stay in touch with most of the people who were part of the team”.
Online Tools Used: Email, Skype, Trello
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