The Role of Transformational Entrepreneurship in Value Creation

Faculty of Business and Law

School of Strategy and Leadership

Image: Screenshot of project overview

Academic Year: 2021-22

Project Leaders: Dr Kemi Chukwuma-Nwuba, Tanya Vidanagama

Partner University(s)/Organisation(s): Cape Peninsula University of Technology in South Africa (CPUT), University of Applied Sciences and Arts of Southern Switzerland (SUPSI), University of CEMA in Argentina (UCEMA), American University of Ras Al Khaimah in United Arab Emirates (AURAK)

Project Overview:

This Collaborative Online International Learning (COIL) project involved all ICTE (International Centre for Transformational Entrepreneurship) students from Coventry University and students from four international institutions in Africa, Asia, Europe, and South America respectively. The aim of the project was to identify a problem in any community and create a hypothetical venture to solve that problem. In doing this, the following ingenuity process questions were to be applied: Who is affected by the problem? What are the consequences? When does it occur? Where is it prevalent? How is the problem manifested? The Business Model Canvas was used to present the plan of the ventures including an audit of the skills needed for the venture. 

Image: Screenshot of students participating in a zoom conference with a keynote speaker

The project lasted for five weeks with a total of 123 participants assigned into 15 groups. Each group presented their projects on creative posters. Subsequently, the best three projects were selected by the panel of judges comprising of two academics and two business owners in Coventry, who are the executives of Business Network International (BNI).

The participants had the opportunity to collaborate internationally on the project, share ideas with others which helped them develop confidence in their own knowledge while additionally increasing their social capital. Despite the varying time zones, we were still able to manage the project effectively.  

Online Tools Used: Zoom, Aula, Email

NBC and the Commonwealth Games

Faculty of Business and Law

School of Marketing and Management

Image: Project slide

Academic Year: 2021-22

Project Leader: Adam Talbot

Partner University(s)/Organisation(s): NBC Sports (United States)

Project Overview:

This Collaborative Online International Learning (COIL) project involved students from Coventry University participating in a Q&A session with the executive director of revenue generation at NBC Sport, the US broadcaster. After the Q&A session students were tasked with pitching a case for NBC to buy the rights to broadcast the Birmingham 2022 Commonwealth Games. This was presented to Alex Khilnani from NBC, who provided their feedback to the class for a follow up discussion.

This virtual exchange allowed students to consider the opportunities and obstacles of presenting broadcasted sporting events in different countries, in particular an event in which the broadcasting country would not be competing in. In addition to this, students gained an insight about how NBC Sport works with existing global sports events such as the Olympic Games, especially surrounding issues such as time zones, new media, and the ability to shift between cultural environments.

Online Tools Used: Email, Zoom, Open Aula

Art into Fashion, Fashion into Sustainability: Experiencing a Multicultural Exchange

Coventry University London Campus

Image: Voices of Sustainability by IIAD
Image: CU students participating in a virtual exchange with IIAD students

Academic Year: 2021-22

Project Leaders: Giulia Massera, Lauren Crabb

Partner University(s)/Organisation(s):

This Collaborative Online International Learning (COIL) project involved students from Coventry University London (CULC) and Indian Institute of Art and Design (IIAD) who discussed and presented their recent findings on sustainable fashion. Year 2 BA Fashion Marketing and Management students at Coventry University London Campus organised The Voice of Sustainability” live seminar on Zoom, while Year 2 IIAD students presented to CULC participants a series of projects where they translated Art into Fashion and Fashion into Sustainable production.

The aim of this project was to create a platform where students could share their knowledge and understanding of fashion in different contexts. In addition, through synchronous Microsoft teams calls, students in both countries were able to exchange views on sustainable fashion and increase their awareness on fashion production and sustainability.

Online Tools Used: Microsoft Teams, PowerPoint, LinkedIn

Statement from Project Leader:

“It is not simply about “what” you learn, but “how” you do it. Designing an empowering learning journey for Coventry University London is key. And so, with our Collaborative Online International Learning (COIL) and the Indian Institute of Art and Design we created a strong valuable cultural exchange, where we saw art transforming into fashion and fashion fighting for sustainability”

Equity Risk: Estimating and Analysing Beta

Faculty of Business and Law

School of Economics, Finance and Accounting

Image: Project proposal and screenshot of virtual participant discussion

Academic Year: 2021-22

Project Leader: Nikhil Sapre

Partner University(s)/Organisation(s): University of CEMA (Argentina) & Connecticut College (United States of America)

Project Overview:

This Collaborative Online International Learning (COIL) project involved students from three universities: Coventry University (UK), University of CEMA (Argentina) and Connecticut College (USA). Each of the participating universities had to examine and investigate the stocks and indices from their respected country. This project also required students to demonstrate the necessary skills to conduct a risk assessment of international equities and markets using statistical analysis.

This COIL project aimed to develop students’ skills for working within globally dispersed cross-cultural teams as well as gaining awareness of issues and challenges in intercultural relationship building.

Online Tools Used: Open Moodle, Statistical Software, Zoom

ViVEXELT (Vietnam Virtual Exchange for English Language Teaching)

Faculty of Arts and Humanities

School of Humanities

Image: Screenshot of the ViVEXELT introduction & participant Zoom exchange

Academic Year: 2021-22

Project Leaders: Marina Orsini- Jones, Jenny Wells

Partner University(s)/Organisation(s): Hanoi University of Science and Technology (Vietnam)

Project Overview:

This Collaborative Online International Learning (COIL) project ran a virtual exchange with English language teachers and educators from various areas of Vietnam alongside current English language teaching masters’ students at Coventry University. With the help of ViVEXELT; an action research project funded by the British Council Vietnam Digital Learning Innovation Fund and supported by the National Foreign Language Project in Vietnam; participants aimed to encourage partnerships between the UK and Vietnam to generate new research, insight and/or innovations to improve the teaching and learning of English.

Students from both institutions engaged in a virtual exchange course consisting of both asynchronous and synchronous activities such as live discussions and workshops on Zoom.

This COIL project aimed to foster the development of its participants’ English language teaching skills (ELT) and support the development of the speaking and interactional online skills of English language teachers and students in teacher education in Vietnam and the UK.

Online Tools Used: Email, Google Docs, Open Moodle, YouTube and Zoom

Supporting URL:

Fashion: Green Supply Chains and Sustainability

Faculty of Business and Law

School of Strategy and Leadership

Image: Padlet page & Twitter screenshot

Academic Year: 2021-22

Project Leaders: Dr Witold Bahr, Dr Rebecca Beech

Partner University(s)/Organisation(s): Anahuac University (Mexico), Ryerson University (Canada), Universidad de Montevideo (Uruguay)

Project Overview:

In this Collaborative Online International Learning (COIL) project, which virtually brought together students from four different countries: the UK, Mexico, Uruguay and Canada, the participants investigated green and sustainability issues within the fashion industry and fashion supply chains. Students from each university had to compile an online presentation about their home country and the sustainability issues in modern fashion supply chains. Within these presentations, students had to compose activities for the other participants.

The aim of the project was to investigate green and sustainable fashion supply chains; however, it was a great opportunity for students to learn about the differences in culture between the four countries through cross-cultural exchange videos. In addition, students had the opportunity to participate in a Q&A session with each of the project leads to help develop their knowledge on sustainable fashion.

Online Tools Used: Zoom, Padlet & WordPress

Things to Remember: Students can receive a certificate/ digital badge upon completion of the COIL project

Application of Category Management in Procurement – An International Practitioners Perspective

Faculty of Engineering, Environment and Computing

School of Mechanical, Aerospace and Automotive Engineering

Image: Company logo

Academic Year: 2021-22

Project Leaders: Jim Rowley, Philip Southey

Partner University(s)/Organisation(s): SupplyPlus (Belgium)

Project Overview:

During this COIL project the postgraduate students explored the theories and techniques of Category Management in Procurement and learnt from the Partner (consultant) how to appropriately apply these in industry from her international experience of doing so within blue chip companies.

Students were asked to conduct their own independent learning in teams for each of the key Category Management principles and present their findings to the Partner and the class for discussion and feedback. 

This initiative gave students a well-received international exposure to the challenges and opportunities they may face when they commence future Procurement Careers.

Online Tools Used: Microsoft Teams

IFRS vs GAAP – Brexit Implications of Financial Reporting

Faculty of Business and Law

School of Economics, Finance and Accounting

Screenshot of Padlet page

Academic Year: 2021-22

Project Leader: Rashedul Hasan, Muhammad Ashfaq

Partner University(s)/Organisation(s): Wittenborg University of Applied Sciences (The Netherlands)

Project Overview: This project required students to collaborate and explore the subjects of IFRS (International Financial Reporting Standards) and GAAP (Generally Accepted Accounting Principles) in the context of Brexit.

Within this project, students from both institution collaborated using MS Teams and Padlet to discuss the similarities and differences between IFRS and GAAP as well as the implications of Brexit (if any) on reporting for the UK and European firms. After the meeting, each team provided their findings on a Padlet page.

This project allowed participating students to develop collaborative skills using both synchronous and synchronous communication as well as critically evaluate post- Brexit business challenges and accounting implications for firms in the UK and EU.

In addition, the lecturer noted that some of the year 3 students who participated in this project highlighted their COIL participation in their postgraduate applications and received favourable offers from several UK Universities.

Online Tools Used: Open Moodle, Google Docs, Padlet, MS Teams

International Business Ventures between United Kingdom and Mexico

Faculty of Business and Law

School of Strategy and Leadership

Image: Project Overview

Academic Year:2021-22

Project Leaders: Kiev Ariza, Kate Barnett-Richards

Partner University(s)/Organisation(s): Anahuac University (Mexico)

Project Overview:

This project brought together multidisciplinary students from Coventry University and Anahauac University in Mexico to work collaboratively researching and refining an international business project. Through the delivery of masterclasses and online interaction, teams prepared online materials- a video presentation and optional brochure/electronic portfolio. These materials were subsequently presented to a ‘Board of Directors’ for a company of their choice with an overview of the market potential and specific issues from the external business environment.

Students used a mix of synchronous and asynchronous communication to complete their project and gained knowledge of the main concepts related to intercultural competence and relationships between culture-specific stereotypes.

Online Tools Used: Open Moodle, YouTube and Zoom

Creative Hothaus International

Faculty of Arts and Humanities

School of Art and Design

Image: Logo banner for the project

Academic Year: 2021-22

Project Leaders: Dr John Hammersley, Terrence Chong

Partner University(s)/Organisation(s): Raffles Design Institute (Singapore)

Project Overview:

This COIL project enabled students on the MA Graphic Design course at Coventry to collaborate with students on BA Graphic Design at Raffles Design Institute, Singapore to investigate experimental approaches to exploring the cultural particulars of design grammar and vocabulary in the built landscape of Coventry and Singapore. 

While design vocabulary is often proposed to be universal, its application in different contexts responds to and expresses particularities of the socio-cultural context. 

Three main approaches to experimentation were explored; the animation of basic design elements to communicate spatio-temporal relationships in design visualisations, the integration of contrasting typographic compositional systems into interactive formats that activate the tensions between type as image and text, and the scaling of mapping patterns and projection back into the context of the built landscape as a means of re-contextualising abstracted graphic communication.  

The students worked in collaborative teams to research the cultural, architectural and design contexts of their partner cities and fed back to research partners informing their conceptual approaches to research material generation and experimentation. This mirroring method responds to the belief that in dialogue interlocutors are also ‘interlocators’ and potentially able to picture back to us our cultural horizons in a manner that may reveal our blind spots. The project developed a relay method for the generation of primary visual material, with Singapore students collecting material about Singapore for Coventry students to experiment with and vice-versa. This process emphasised the importance of reliability and developing co-responsibility in collaborative international design projects that have both asynchronous and synchronous processes.  

Image: Example of student work

Students were invited to select one outcome from the experimental stage for inclusion in an online exhibition, which was constructed, curated and branded by students. 

Students commented that they enjoyed exploring the culture of a city other than their own through design experimentation, and found the material generation tasks were essential to them as designers as they helped them to develop a better eye for design vocabulary and their surroundings.  

Online Tools Used: Open Moodle, Artsteps, Padlet, Instagram, Facebook

Artsteps exhibition



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