Coventry University London
Academic Year: 2023-24
Project Leaders: Dr Stella Nalwanga and Mi-hwa Kang Yoon
Partner University(s)/Organisation(s): Jean Moulin Lyon 3 University (France)
Project Overview:
French students at Lyon Business School will be working with our students at Coventry University London to develop an eco friendly device for watering plants when one is not at home. Coventry University London students take on the role of business development consultants for the their French colleagues contributing to the below activity:
Product Research
- Looking into sustainable/eco-friendly product materials for the plant pot packaging
- Comparing price, availability & eco-friendly value of the products
- Writing a comparison summary for the French students to decide on the product to use
Logo Design, Advertising Campaign & Speech
- Providing feedback & alternatives to the teams ideas for logos and slogans
- Helping the team re word their speech to make it flow better to become more persuasive
Marketing
Generating a marketing report for the team’s social media channels, advising them on things such as:
- Instagram posts best time of day
- Instagram Reels best time of day
- Taking the team through the STOSTAC marketing method
Online Tools Used: Aula, Email, Google Docs, Zoom, Microsoft Teams