Faculty of Business and Law
School of Marketing and Management
Academic Year: 2020-21
Project Leaders: Anvita Kumar, Jayne Pyatt
Partner University(s)/Organisation(s): Bangkok University International (Thailand)
Project Overview:
Following the success of a multi-faceted partnership with Bangkok University funded by British Council Higher Education Partnership Programme in 2018, a COIL project with 3 elements has been launched in Semester 2 20-21 for Year 2 BA Advertising and Marketing and BA Digital Marketing students (Element 1) and PG Marketing students (Element 3) at Coventry University and undergraduate Marketing students from Bangkok University, in which they explored the impact of cross-cultural factors in consumer behaviour.
This COIL project had received the recent recognition from British Council Thailand as Success Story against some high profiled partnerships to recognise our proactive and innovative response to the global pandemic by using the digital platform to enhance students’ inter-cultural competence development through the global virtual team. A poster competition (Element 2), based on one of the United Nations Sustainable Development Goals (number 12: “ensure sustainable consumption and production patterns”), was launched and a prize giving ceremony was arranged in March 2021 to celebrate the success of students and the partnership. Further plans are under discussion to enhance the in-depth multi-facet partnership on a long term base.
Online Tools Used: Open Moodle, Microsoft Teams, WhatsApp
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