Faculty of Business and Law
School of Marketing and Management
Academic Year: 2020-21
Project Leader: Timothy Downing
Partner University(s)/Organisation(s): LemonTree Software
Project Overview:
For the first time this year, we built an international experience in to the ‘Enterprise and Entrepreneurship’ module for third year Marketing students. Although travel has been so badly constrained by the global pandemic, this has also created new opportunities for online interactions. We took advantage of this and ran live Q+A sessions for students with a very engaging international entrepreneur.
It should never be under-estimated how much benefit the students gain from exchanges with industry practitioners, and this was echoed in the comments made by our students following the live sessions.
The practicalities of what we did included the following:
– setting the students up to do some reading about our international entrepreneur (based in the Netherlands), Jamie Nascimento, and his string of successful business ventures
– running a seminar class exercise in which students used their ‘homework’ to discuss, in online break-out groups, Jamie’s background and businesses and to craft specific questions for Jamie
– collating the student questions
– running 30 min Q+A sessions with Jamie Nascimento in each of the three online seminars that were held in that particular teaching week. Students asked their own questions and had the chance to also cover any follow up questions in those sessions
– a final exercise in which we connected personal experiences from the Q+A session (and from the previous week’s prep. session) with a learning reflection exercise that was part of the module coursework.
Feedback from both Jamie and from students (many of whom have LinkedIn with Jamie since to follow his new company’s progress) was extremely positive, and we will continue to build this experience in to the module teaching plan for future years.
Online Tools Used: Zoom
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