Faculty of Business and Law

School of Marketing and Management

Image: Project slide

Academic Year: 2021-22

Project Leader: Adam Talbot

Partner University(s)/Organisation(s): NBC Sports (United States)

Project Overview:

This Collaborative Online International Learning (COIL) project involved students from Coventry University participating in a Q&A session with the executive director of revenue generation at NBC Sport, the US broadcaster. After the Q&A session students were tasked with pitching a case for NBC to buy the rights to broadcast the Birmingham 2022 Commonwealth Games. This was presented to Alex Khilnani from NBC, who provided their feedback to the class for a follow up discussion.

This virtual exchange allowed students to consider the opportunities and obstacles of presenting broadcasted sporting events in different countries, in particular an event in which the broadcasting country would not be competing in. In addition to this, students gained an insight about how NBC Sport works with existing global sports events such as the Olympic Games, especially surrounding issues such as time zones, new media, and the ability to shift between cultural environments.

Online Tools Used: Email, Zoom, Open Aula