Coventry University London Campus
Academic Year: 2022-23
Project Leaders: Stella Nalwanga, Mi-hwa Kang Yoon
Partner University(s)/Organisation(s): IAE Lyon School of Management (France)
Project Overview:
In this COIL project Coventry University students acted as consultants who carried out a market research for the Lonely Socks mini-company created by 9 students from IAE Lyon School of Management as part of a university project.
Within this project, the French students tried to find a solution to a reoccurring problem of losing socks, especially when managing the laundry, and came up with an idea of creating a little clip that keeps socks together. They produced these simple but innovative clips themselves using a rubber cord and wooden beads which made them not only environmentally-friendly but also profitable.
The students then worked together on a product marketing strategy. They designed a survey which targeted 200 people both in France and England and gave them an idea of what distribution channels could be used if the product was to be commercialized. The brand image and product were promoted via various social networks.
Online Tools Used: Google Docs, Microsoft Teams, Padlet