Faculty of Arts and Humanities
School of Art and Design
Academic Year: 2020-21
Project Leaders: France Leonard, Simone Gadagah
Partner University(s)/Organisation(s): KingPing (China)
Project Overview:
This year we had the chance to collaborate with a Chinese Fashion brand on a COIL project which gave the International Fashion Business students the opportunity to work on an industry live brief and produce a global communication strategy where they had to rethink/adapt the brand’s marketing and online presence to a new market. This was a great opportunity for them to receive insights and industry feedback, gain international work experience, apply their skills in a post-covid context, boost their confidence and add to their portfolio.
Based on the work produced, a selection of students has received the amazing opportunity to intern for the brand and see their ideas come to life.
Online Tools Used: Zoom, Open Aula
Things to Remember:
A COIL Project can also run with an institution other than university such as company or private business.
Leave a Reply
You must be logged in to post a comment.