Please note: This project description sets a very useful example for new COIL leaders
Faculty of Business and Law
School of Strategy and Leadership

Academic Year: 2020-21
Project Leaders: Rebecca Beech, Matthew Bennett
Partner University(s)/Organisation(s): Guangdong University of Foreign Studies (China)
Project Overview:
This COIL project ran with 2nd year Business and Management students at SSL, achieving in total 107 participants. During the project, modules were integrated which had relevance to the COIL. As the project discussed international trade and E-Commerce in China, two modules were incorporated – Contemporary Supply Chain Management and Management of E-Commerce. The synchronous COIL sessions were aligned to the modules content that specifically discussed the international perspective, which further increased student experience on the module and COIL as both sessions went hand-in-hand.
The project took place over three consecutive Mondays in March 2021, each 2-hour session was allocated at a time which suited both universities considering the differing time zones, which was 9-11am. As the sessions went on, the synchronous participation increased, the final session achieved 98 students in total. Each session covered a new topic. The first session was fantastic and can be a make-or-break session for students to continue on the virtual field trip. I believe that the first session was successful, as we provided students with the opportunity to speak to one another and to network. This was done via student pre-work, on the day the students shared their VLOGS of ‘a day of a life’ of them as a student in either Coventry or Guangzhou. Amazing stories were shared and bonded the group of students, so much so that a Wei Chat was created on the final session from demand of the students, so that they could keep in touch.
Alongside the synchronous sessions was an asynchronous platform, Open Moodle, which shared interesting content for the students to explore prior to the event, recordings of the sessions and further content to keep students entertained. A combined approach of both asynchronous and synchronous developed students’ experience and their willingness to contribute, network and have fun.
The purpose of leading this project was to deliver insights into the business world in China, expand students’ cultural awareness, provide an opportunity for students to connect, speak in real-time and make friends. Students further developed their interpersonal communication and team working skills during synchronous and asynchronous sessions. They received a COIL certificate as an output which demonstrates to employers their participation when working in an international project, cultural awareness and their status as a global citizen when entering the workplace. The students received points towards their Continuous Professional Development (CPD) module which further increased interest to participate.
I personally found leading the two projects very rewarding. I thoroughly enjoyed working alongside my colleague Dr Matthew Bennet, as well as our partners and building a professional relationship with GDUF colleagues, Fred Parker, Fred Macrowitz and Dan Liu. I very much look forward to collaborating in the future.
Online Tools Used: Open Moodle, Padlet, Zoom
Tips from the project leader:
- It is important to ensure that the COIL project is integrated within a module, this provides module leaders with the opportunity to imbed an authentic experience into their teaching and to encourage students to take part in an activity that brings their learning alive.
- The COIL project would further benefit in participation numbers from students by being a formative assessment within a module.
- It is paramount that groups of students at both sides are the same size group, level of learning and the aims and objectives of the project are appealing to both parties.
- Assembling students together to participate in the project can be a challenging task, I believe that it is important to showcase the COIL regularly on platforms that are open to the students by sharing appealing information about the partner university or country and the key skills that they will develop as a result of participating.
- As a virtual field trip is online it is essential that the COIL leader is familiar with using Zoom or MS Teams. Be aware of all the functions and potential challenges that you may incur, as once you go live and you are set to a specific time, then you have to be able to manage the flow of the session with no flaws and if a problem occurs, be able to rectify it quickly to no cost to the student experience.
Things to remember:
- Giving students the opportunity to get to know each other by engaging them in an ice breaker is an important part of a COIL project and should take place before both groups of students are ‘thrown’ into a COIL activity.
- SSL (School of Strategy and Leadership) students have a CPD (employability) module in all 3 years of the 3 main courses with 15 points allocation for COIL participation. Please contact the COIL Team if you require more information.