Faculty of Business and Law
School of Strategy and Leadership
Academic Year:2021-22
Project Leaders: Kiev Ariza, Kate Barnett-Richards
Partner University(s)/Organisation(s): Anahuac University (Mexico)
Project Overview:
This project brought together multidisciplinary students from Coventry University and Anahauac University in Mexico to work collaboratively researching and refining an international business project. Through the delivery of masterclasses and online interaction, teams prepared online materials- a video presentation and optional brochure/electronic portfolio. These materials were subsequently presented to a ‘Board of Directors’ for a company of their choice with an overview of the market potential and specific issues from the external business environment.
Students used a mix of synchronous and asynchronous communication to complete their project and gained knowledge of the main concepts related to intercultural competence and relationships between culture-specific stereotypes.
Online Tools Used: Open Moodle, YouTube and Zoom
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