Unless the person using the work received separate permission or relied on fair dealing or other exceptions to copyright, they are potentially liable for copyright infringement.

If someone uses a CC-licensed work without following the licence, their right to use the work ends automatically as soon as they violate its terms.

Under CC version 4.0, users of CC-licensed works who come into compliance with licence terms within 30 days of discovering they were in violation of the terms have their rights under the licence automatically reinstated.

Sometimes, these types of disputes can end up in court.
Judicial decisions have been made in various places worldwide, and no courts have ever questioned the validity of the CC licence.

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The author takes no responsibility for the content of this page, which is not intended as binding legal advice. The views are about copyright in the UK Higher Education sector context.